Abstract: It is safe to say that the constant rise of internet-based media has
changed the way people learn about the modern world, important
events, and personalities. The ease of accessing any news there is
and the speed of it being spread over social media by the users themselves have been the most important factors in shifting towards a
decentralized and democratic way of gathering information. However, even in that setting, there exist more and less influential sources
and spreaders of information, that play a role in forming the public
opinion about given topics. Can we identify who these sources are
in today’s social media? On the receiving side, how prone are users
to changing their minds when exposed to new information and to
what extent? How does the structure of the social network around
the users influence their opinion or change of mind? In this paper,
we try to answer these questions through the example of, perhaps the
best tennis player of all time, Novak Djokovic, and the recent drama ´
around him tied to his participation in the Australian Open 2022 tournament. Throughout our work, we use Twitter as the main source of
data, utilizing the information carried in the tweets themselves, as
well as the topology of the network of its users. For a given period
of time, we analyze the sentiment of users’ tweets about Djokovic´
(whether it is positive, negative, or neutral), as well as the influence
of popular Twitter users on their followers, i.e. how does the sentiment of their tweets spread across their followers. The results of
our analysis are then compared between two disjoint time spans -
after Djokovic won his record-tying 20th Grand Slam title at Wimbledon 2021 and during the aforementioned drama in January 2022.
Finally, this comparison lets us inspect the trend of users potentially
changing their minds about Djokovic after this debatable event.